Introduction
This Privacy Policy explains how Mattress Lab operates as an affiliate-supported review and comparison site and how Cegis Holdings LLC collects, uses, shares, and protects information when visitors use the website. It covers information gathered through page visits, forms, advertising links, and related communications. The site is intended to inform visitors about products and may include affiliate links; results vary based on user behavior and the services they choose to engage with.
By using the site, visitors agree to the practices described here. This policy may be updated from time to time, and the posted version will reflect the current terms.
Information We Collect
Mattress Lab may collect information in several ways, including directly from visitors and automatically through site tools. This may include:
- Contact form submissions, such as name, email address, message content, and any details included in the request.
- Cookie data and similar identifiers used for site functionality, analytics, and advertising measurement.
- Analytics data, including pages viewed, time spent on pages, clicks, and navigation paths.
- Ad-platform click IDs such as gclid, msclkid, wbraid, and gbraid when those identifiers are present in a URL.
- Referrer information showing the page or source that led a visitor to the site.
- Device and browser information, such as IP address, browser type, operating system, and approximate location derived from the device or network.
Some information is collected automatically through standard web technologies, and some is submitted voluntarily by visitors. Individual experiences may differ depending on browser settings and privacy controls.
How We Use Information
Information is used to operate the website, understand traffic patterns, measure content performance, and support conversion tracking related to affiliate links and advertising campaigns. It may also be used to respond to questions or requests submitted through the contact form.
In some cases, data is used to improve site layout, evaluate which pages receive visits, and estimate whether visitors reach third-party pages after clicking a link. Some customer reviews describe useful comparison content, but results vary based on the visitor, the product, and the destination site.
Third Parties
Mattress Lab may share or disclose information with service providers and advertising partners that help run the site. These may include:
- Google Ads, which may receive conversion and advertising-related data.
- Microsoft Ads, which may receive conversion and advertising-related data.
- Affiliate networks including MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods.
- The site hosting provider, which supports website delivery and security.
- The email provider, which helps process and deliver messages submitted through the contact address.
These third parties may collect or receive information according to their own privacy practices and policies. Mattress Lab does not control how they independently use data once it is transferred to them.
Cookies & Similar Technologies
Cookies, pixels, tags, and related technologies may be used to remember preferences, measure site performance, and support advertising attribution. These tools can help determine whether a visitor arrived from a search engine, ad, or affiliate link, and whether a later action is attributed to that source.
Visitors can often manage cookies through browser settings, and some advertising preferences can be adjusted through platform controls. Disabling cookies may affect site functionality or limit the accuracy of analytics and conversion tracking.
Your Rights
Depending on location, visitors may have rights to access, correct, delete, or receive a copy of personal information. Some users may also have the right to opt out of targeted advertising or certain forms of profiling where applicable under GDPR, CCPA, or similar laws.
Requests may be subject to identity verification and applicable legal exceptions. If a browser or device sends a recognized opt-out signal, the site may treat that signal as a request to limit targeted advertising where required by law. Results vary based on jurisdiction, the type of request, and the data involved.
Data Retention
Information is retained only for as long as reasonably necessary to operate the site, meet legal obligations, resolve disputes, enforce agreements, and support analytics or conversion reporting. Retention periods may differ depending on the type of data and the purpose for which it was collected.
When information is no longer needed, it may be deleted, anonymized, or archived in accordance with internal records practices and applicable law.
Contact for Privacy Requests
Privacy requests, including access, deletion, or opt-out inquiries, may be sent by email to support@mattresslabguide.com. Requests may also be mailed to 878 Bear Creek Rd.
Millerton, PA 16936. Please include enough detail to identify the request and allow a response.
Mattress Lab is operated by Cegis Holdings LLC. Responses may take time depending on the volume of requests and the need to verify identity or locate relevant records.