Introduction
This Privacy Policy explains how MattressLab, an affiliate-supported review and comparison site operated by Cegis Holdings LLC, collects, uses, and shares information when visitors use the website. It applies to information collected through pages, forms, advertising links, and related communications. Because the site relies on affiliate and advertising relationships, some tracking and referral data may be collected automatically; individual experiences may differ depending on browser settings and consent choices.
Information We Collect
MattressLab may collect information that visitors provide directly, such as contact form submissions and messages sent to support. The site may also collect information automatically, including cookies, analytics data, referrer information, device and browser details, IP address, approximate location derived from the IP address, and ad-platform click IDs such as gclid, msclkid, wbraid, and gbraid. These identifiers can help attribute traffic and conversions, though results vary based on browser privacy settings, ad platform configuration, and consent status.
- Contact form entries and inquiry details
- Cookie and analytics data
- Referrer and landing-page information
- Device, browser, and operating system information
- Advertising click identifiers and campaign parameters
How We Use Information
Information may be used to operate the site, understand page performance, measure affiliate and advertising conversions, improve content, and respond to contact requests. The site may also use the data to detect spam, secure forms, and maintain basic functionality. Some customer reviews and traffic patterns may be analyzed in aggregate to help improve site content, but results vary and no guarantee is made that every interaction will be captured or attributed.
Third Parties
MattressLab may share or receive data through third-party service providers and partners that help operate the site. These may include Google Ads, Microsoft Ads, affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, as well as the site’s hosting provider and email provider. Each third party may collect or process information according to its own policies, and their use of data may differ from MattressLab’s practices.
- Google Ads
- Microsoft Ads
- MaxBounty
- DFO Performance
- ClickBank
- MaxWeb
- BuyGoods
- Hosting provider
- Email provider
Cookies & Similar Technologies
Cookies and similar technologies may be used to remember preferences, measure performance, support affiliate attribution, and help deliver advertising. Some cookies are essential to basic site functions, while others are used for analytics or marketing. Visitors can usually control cookies through browser settings, ad settings, or consent tools where available. Blocking or deleting cookies may reduce site functionality and can affect how tracking and conversion reporting work.
Your Rights
Depending on where a visitor lives, privacy laws may provide rights to access, correct, delete, or limit the use of personal information. Visitors may also have the right to opt out of targeted advertising or certain data-sharing practices. Under GDPR, applicable rights may include access, rectification, erasure, restriction, and portability. Under CCPA and similar laws, California residents may have the right to know, delete, and opt out of certain sales or shares of personal information. These rights can depend on the nature of the request and legal obligations that apply to Cegis Holdings LLC.
Data Retention
MattressLab retains personal information only as long as reasonably necessary for the purposes described in this policy, including operating the site, maintaining records, resolving disputes, and complying with legal or accounting obligations. Retention periods may vary based on the type of information, the purpose for which it was collected, and whether a deletion request or legal hold applies. Some analytics or advertising data may be stored by third parties according to their own retention practices.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or opt-out requests, visitors may contact the site by email at support@mattresslabguide.com. Privacy mail may also be sent to 878 Bear Creek Rd.
Millerton, PA 16936. Requests should include enough detail to identify the relevant information and may require additional verification before a response is provided. Responses can depend on applicable law, the request type, and the records maintained by Cegis Holdings LLC.